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With the change of social environment, the cognitive attitudes that consumers towards the packaging have also changed gradually. Simple but comfortable consumptions are being accepted now. The style about worshiping the nature, returning to the fundamentals is popular among modern people. How we can design the packaging that adapting to the main times, this is a huge challenge for the present packing industry. This thesis was exclusively concerned with the design of the green packaging, studying from the four aspects: shape, color, components and the usage of material, analyzing as a whole on the design of packaging how to show the concept of Returning to the fundamentals. As a vital part in the production of commodity, although packaging provides a lot of convenience to people's life, serve damage was caused to the social environment due to the excessive packaging and the bad effect of the rejected material during the development. Green packaging is a issue of general concern to society, it is also the requirement of our sustainable development. Natural environment is closed related to our life, from the long-term point of social development, the design of new packaging is the product adapting to the times and also the ultimate goal in the development. Many developed countries summarize the environmental protection design principle as the kind of packaging according to the principle "4R1D" that is: reducing, reusing, recycling, refilling and degradable. The design of green packaging focus on the concept that man and ecological environment are equal, based on making the most of the ecological ethics, modern technology and aesthetical standard, take the full consideration to the design that man should be in harmony with nature. It also adds the environmental factor and pollution prevent measure to the design. The design of green packaging must insist on the modern concept that "Returning to the fundamentals", design the new packaging that have beauty on form, material, technology and style.

Returning to the Fundamentals. Study on the Design of the Green Packaging