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The author considers the theory of musical communication management in contemporary society and its most relevant principles. The author focuses on the theoretical principles of multi-factor differentiation of the listening audience and purposeful programming. The theories of prominent musical sociologists such as Sokhor, Zuckerman, and others are presented. Keywords—musical communication; listening audience; purposeful sociocultural; programming; art; culture

On Theoretical Principles of Managing the Processes of Musical Communication in Society