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In the era of the experience economy, the core of designing shall be the emphasis on consumers’ self-experience during usage. A good product design, therefore, shall not only express specific physical functions, but also contain a cultural connotation, reflecting the social spirit and personality ideal, Chinese poetry has a history of thousands of years. Applying the artistic conception of poetry into product design to embellish the product is an inheritance originating in the importance easterners attach to inner spirits. This study is conducted in two stages to analyze how to apply the artistic conception into product design. A mechanism for translating poetry’s artistic conception to a product’s artistic conception has been developed in this article, with reference to studies on cultural product design in combination with the “Image-Gestalt” in Gestalt psychology and the “transference of artistic conception” in translatology. The second stage is the creation of the design based on this translation mechanism and to discuss the feasibility of applying poetry’s artistic conception into cultural product design. Finally, some suggestions have been presented for further studies. Keywords—Poetry artistic conception; Image-Gestalt; Artistic conception translation; Cultural product

Design of Cultural Products Based on Artistic Conception of Poetry