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The pattern which contains Chinese traditional culture is an important design element of our morden packaging design. Its exploration and research on the liquor packaging design is also a vital way to carry forward the traditional culture and improve the connotation of liquor culture, But it is a continuous process of exploration for the mining and management of traditional culture and to apply it to the liquor packaging design. First of all, the designer itself should have a rich traditional culture connotation, and adopt modern design methods and advanced means to apply it to the liquor packaging. Liquor packaging on the market at present, however, for the design and application of traditional culture are not so good. Under the background of internationalization, tradition is unique, traditional graphics can reflect the cultural connotation and aesthetic thought which has huger significance. Of course, the application of traditional graphics and design also is not invariable. Under the background of the internationalization, it’s essential to absorb the essence and discard the dross, and base on the domestic and national markets with a new look. Keywords—liquor packaging design; Traditional graphics; Traditional culture; Aesthetic; innovation I. THE PATTERN OF TRADITIONAL CHINESE CULTURE Traditional graphics from the more general sense, reflect the traditional culture of a certain area, and reflect the typical graphic patterns of different ethnic characteristics in different regions. These graphics have distinctive national features, regional characteristics, and general characteristics, etc. Wine packaging graphics is the dimentation in a long time. Some traditional graphics with aesthetic standard are preserved, and some traditional graphics be forgotten in the long river of history, but the graphics which is inherited is not immutable. As the graphics change over time, packaging graphics design is also a process to select the essence based on the basis of inheritance. We discussed the research of liquor packaging design graphics is a deconstruction and innovation of traditional graphics on the basis of understanding. In circulation through the market, and degree of consumer choice and recognition, to find the best integrating point between traditional and modern, which reflects the background and connotation given traditional things by the time, and perfectly reflects the modern wine packaging design characteristics of traditional graphics. II. RESEARCH PURPOSE AND SIGNIFICANCE Wine packaging design in the traditional sense is the application of some traditional basic graphics to wine packaging design, some do a bit of simple changes, and some change colors. The traditional pattern studied in this paper discussed the value and significance of contemporary wine packaging design, not just a simple change in the traditional sense. Wine packaging design were discussed from the real sense, both has the cultural connotation and national characteristics, not only conforms to the modern aesthetic idea and show the traditional cultural spirit. III. PROJECT BACKGROUND Traditional culture with Chinese characteristics is the result of a long development, and the traditional graphics which has a profound meaning laid a solid foundation for the aesthetic development of various dynasties. In Chinese dynasties, art will have to use these graphics or it is a way of derived using. However, in the field of modern wine packaging design, some graphics used lack of systematicness, emphasize on the requirement of liquor manufacturers on the sales, imitate the graphic elements which the wine sells well. Some wine pursues high-end quality blindly, that is to say, a good impression of high-grade wine to the consumers implanted directly into the low-end liquor packaging. Copying, imitating the design is not unusual, so it is difficult to establish a distinctive liquor brand image, not to mention the transmission of the enterprise culture with the characteristic of self let alone convey the enterprise culture. Therefore, in order to avoid the design element and combination of graphic design elements to be monotonous, the bad phenomena of copying, and the deficient graphic creativity. Designer must have a comprehensive knowledge, and other rich professional knowledge, such as history, humanities, geography, customs, consumption and marketing. Under the background of internationalization, liquor packaging on the brand image is more and more concerned, especially we have the rich local culture. If these traditional cultures are understood, digested, and innovated by wine packaging designers, then our liquor packaging will have the change of the nature, and this design of the modern wine packaging should be promoted. International Conference on Arts, Design and Contemporary Education (ICADCE 2015) © 2015. The authors Published by Atlantis Press 460 IV. THE CLASSIFICATION OF THE TRADITIONAL GRAPHICS IN LIQUOR PACKAGING A. The typical grain of bronze art The animal graphics 1) the gluttonous grain. Greedy animals are gluttonous, gluttonous animals are gourmands, and gluttony is a kind of animals that represent the greed .They can eat everything, whether plants or animals, the more they become bigger, the more they eat more. So is a kind of animals on behalf of the greedy. Gluttonous facial structure is clear, formed by several parts, the supercilium, mesh pattern, pattern nose, mouth pattern, ear rings, angular lines. It is shaped like a Wolf, extremely like eating. The animal heads carved on the Ding is its image. Gluttonous graphics are not particularistic enough for modern people, and also more difficult to understand, the face part of the left and right sides is symmetrical, and the texture is more. In early Shang dynasty bronzes, it has been proved that the mature gluttonous graphics can be seen, most of the graphics are in a prominent position in vessels, modeling is relatively large, carved with Yin line. The surface looks smooth, ups and downs. Comparing the early gluttonous graphics, early gluttonous graphics without Yun Lei background, but there are Yun Lei background graphics at late stage “Fig. 1” “Fig. 2“.

White Wine Packaging in Traditional Graphics Research