English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Tools annual

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools monthly

Global: Zendy Plus monthly

Presents the access of premium content as premium feature

Premium Content

Global: Zendy Plus annual

Global: Zendy Free Plan

Recent research on the factors affecting customer adoption of social media has been conducted by many scholars, but no research can be found to be carried out from the perspective of social media characteristics. The purpose of this study is to fill this void. Our conceptual framework incorporates customer adoption intention as endogenous variable and social media characteristics (information openness, participation, interaction, sharing, and connectedness) as exogenous variables. According to the 624 samples surveyed online, we had a data analysis by running the software of AMOS 7.0 and SPSS 17.0. Our findings demonstrated that information openness, participation, interaction, sharing and connectedness positively affect customer adoption intention. Keywordssocial media; social media characteristics; adoption intention

A Study of the Impact of Social Media Characteristics on Customer Adoption Intention of Social Media