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The media is the main carrier and platform of information . Now new media, because of its powerful coverage, is affecting people’s life pattern and thought. Its influence on contemporary university students' ideology and moral is positive and progressive. Meanwhile, the "double-edged sword" effect also led to the gradual weakening and of the contemporary university students’ mainstream consciousness and vague values of them and other negative effects. In thus situation, it became a main trend to explore the features of the era of the new media and the ideology as well as reasonable development of university students' ideological education in today's ideological and political education in colleges and universities. In such a case, it’s necessary to analyze the existing features of the era of the new media, and to adapt the reform and development of ideological and political education in colleges and universities to the requirements of the new media age. Keywords—New media; Ideological and political education;

Study on Adaptability of Ideological and Political Education of Colleges and Universities at New Media Age