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At present, most of the researches on relationship between ICT and social impact are focused on specific communication technology. This paper discusses the impact of ICT on social life with the perspective of networked individualism. In order to answer the problem efficiently, we present the relationship between social network, ICT and loneliness. In the proposed model, firstly, ICT is used to maintain different social relationships. As a result, people will combine EMAIL, IM, SNS to maintain their social network. In addition, the larger the mediated social network,the lower UCLA loneliness. Whats more, the more friends in the EMAIL, IM, SNS friends , the lower UCLA loneliness. Finally, the more family members in the EMAIL, IM, SNS, the higher UCLA loneliness, and the normal relationship in the media has no effect on UCLA. The result from 4 emperical studys indicates the importance of ICT for peoples life.

The Networked Individualism Approach for Understanding The Importance of ICT In Mainland China