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The Chinese tourism shopping is a weak link, especially the rural tourism shopping, which is specially worth researching. This paper got abundant data about the Changsha suburb rural tourists by sample investigation. After analyzing the data, the author found the characteristics of rural tourists' level of tourism shopping satisfaction are that feminine tourist shopping extent is smaller than the male; their shopping custom are coincident with their age; the high educated have less satisfaction than the low; the shopping satisfaction is relatively to the income; there are obvious differences between the household income.

Difference Research on Visitor Satisfaction of Tourism Shopping in Rural Tourism--the Case of Tourism Shopping around Changsha City