English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools annual

Global: Zendy Free Plan

Global: Zendy Tools monthly

Global: Zendy Plus monthly

This study examined the perceptions of the accounting and the accountancy profession. A survey of university students was performed. The results indicated that both the Mainland Chinese and Macau students perceive accounting and accountants with a negative image of dull and boring. The results also indicated accounting as precise, definite and the profession is of a high social status. The implications of the results were discussed.

Perceptions of Accounting and Accountants In the Eyes of the People from Mainland China and Macau