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With the increasing competition between enterprises, customer relationship management becomes more and more important. In order to distinguish quality customers, it is significant to calculate customer lifetime value. This paper proposes a customer lifetime value evaluation model to analyse the customer value. After ranking customers based on the customer value, automobile dealers can take measures to attract quality customers. Automobile dealers’ profitability earning power can be improved by making customers loyal.

Automobile Dealers' Customer Relationship Management based on Customer Value