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Based on the survey of 1386 households who are growing cotton in Xinjiang, we use the model of multivariate ordinal logistics regression to analyse the influential factors of farmers’ willingness to continue to grow cotton, and the reason of farmers’ behaviour changing of cotton planting after the implementation of the target price policy. The results show that: the difference between northern and southern Xinjiang farmers planting behaviour tendency is obvious, the older farmers' willingness to continue growing cotton is stronger, the greater the risk of cotton growing the easier for farmers to reduce the planting area, if farmers’ expectations of future income aren’t high, it will lead to reduction of farmers planting behaviour. Based on the analysis of the model, this paper believes that we should continue to improve the agricultural insurance mechanism, make full use of network marketing platform, strengthen the technical guidance to farmers.

Effect of Chinese Cotton Subsidies on Cotton Farmers Planting and Planting Willingness