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Women's empowerment programs for poverty alleviation have been carried out by government, but the results are still nonptimal yet. The problem of poverty becomes more complicated, because in fact women's poverty is not only caused by limited access to economic resources, but also because of their own personality as factors. This study aims to analyze the influence of personal factors (attitudes, cosmopolitanity, locus of control, and adversity quotient) on women's motivation in productive economic enterprises. Quantitative method used in this research. The research hypothesis assume that personal factors (attitudes, cosmopolitanity, locus of control, and adversity quotient) of poor households has influence toward their motivation in running productive economic enterprises. I'm this research, to analyze the motivation of women in productive economic enterprises involving 210 women of poor households as a sample. The results of the analysis showed that personal factors, cosmopolitan and adversity quotient have a positive effect on motivation, while the locus of control does not affect the motivation of poor women in productive economic enterprises. Keywords—Attitude, Adversity quotient, Cosmopolitan motivation

Motivation of Poor Household Women In Productive Economic Enterprises Based on Personal Factors