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The new media has advantages such as reflecting contemporary and radiation, infiltration and so on and it has been the new position which of the most contemporary to carry out ideological and political education in the university. But the "no barrier" and content diversification of new media weakens the function and effect of ideological and political education. Universities can enhance the effectiveness of ideological and political education in three areas: expansion of the new position of the ideological and political education, build complex and expert's ideological and political education team and improve the information regulatory mechanism of new media.

The Effective Research of Ideological and Political Education in University under the New Media Environment