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This paper simply introduces the related concepts of fresh food cold-chain logistics, analyzes the current situations and existing problems of fresh food cold-chain logistics in China, puts forward effective methods and measures of perfecting fresh food cold-chain logistics, and looks into the future developing tendency of fresh food cold-chain logistics in China, hoping to provide reference and help in a certain sense for relevant researchers. With the constantly developed social economy, increasingly promoted living standard and gradually quickened pace of city life, people pay more and more attention to problems of healthy diet. Therefore, fresh food which is pure and natural with low processing degree is greatly favored by people. However, the loss of fresh food in transportation process is rather serious because it is fresh, alive and perishable. In China, the loss rate of fresh food has reached 40%-50%, so merely relying on production to ensure China's fresh food quality is far from enough. We must perfect the logistics transportation of fresh food and lower the loss rate of fresh food in transportation process.

Strategy Research on Perfecting the Cold-chain Logistics System of Fresh Food