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This paper responds to the need for research on the volunteering practices in modern Russian universities according to the competence approach in higher education. An in-depth survey was conducted after students having an internship at the 2018 World Cup events. Discussion highlights how volunteer internship gives new opportunities to ensure practice-oriented training on the example of the undergraduate program “Advertising and Public Relations”. Findings suggest that volunteering helps to develop the competencies prescribed in the curriculum. Keywords-student volunteering, competence approach, communicative competence, sociological survey, FIFA World

Volunteer Internships as a Factor of Formation of Students' Professional Competence for the Educational Program “Advertising and Public Relations”