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The paper’s goals are: 1) to study the circular economy (CE) concept implementation in Czech enterprises; 2) to investigate the awareness of young generation to CE concept, its possibilities and benefits. The study of good Czech practices confirmed that there are eco-innovative companies introducing the creative environmental, ecological and social responsible solutions, but the examples are still limited. The findings revealed that CE in Czechia is implemented mostly with "bottom up" approach i.e. from the level of several business entities and non-governmental institutions. In order to determine awareness the primary research with quantitative and qualitative data analysis is focused on Y-millennial generation. The results indicated that the younger generation has limited awareness and poor understanding of the CE programs and business practice. The practical implication of findings and some recommendations to education and government are introduced.

Circular Economy in the Czech Republic