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In recent year, the “Community Structured Collaborative Consumption” has continued to heat up, and various emerging internet companies have quickly attracted public attentions and capital favors. 2016 marks the very first year of development of shared bicycles. The sharing of bicycles enables people to travel more contently at the last mile, it is welcomed and supported by the public and has gained popularity in a short time. This article will employ ofo, one of the shared bicycle companies, as an example, to analyze the current status, existing problems, and corresponding solutions of shared bicycle in Kunming, in order to provide some experience for promoting the development of sharing economy.

Research on the Current Situation and Development of Sharing Economy: A Case Study of the ofo Shared Bicycle Business Model