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The digital platform based on community network marketing is a special network marketing platform. It is the business platform which uses the community or residence community as service unit, depends on MAN or private network of bandwidth, and as integrating consumption as operation concept to meet the consumer demand of community resident. The paper proposes new digital platform based on community network marketing, and designs and implements it in community marketing digital platform program of Shanghai Eastern Digital Community Corporation, which has great academic significance and actual application value.

Research on Application of Digital Platform Based on Community Network Marketing