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With the opening of closed country constantly ,free trade area is expanding continually ,International trade and international investment are becoming more and more frequent ,Economic Globalization Market is coming out unprecedented opportunity .According to the present background of Economic Globalization,this article analysis foreign opportunities and challenges so that we can Use economic equilibrium function to explore foreign marketing model of optimization economic cost ,analyse deeply key factors of foreign marketing,consider economic cost and so on.On the basis of the above problems ,we discovery optimization foreign marketing strategy evaluation ,which Provide scientific basis and explore the path for studying theory and practicing operation In this field . Introduction International marketing is a diplomatic multinational trade (marketing) process which is the individual and organization to meet the exchange for the purpose ,It requires a certain strategy determine and tactical implementation. besides ,it needs to analyse objectilvy the international environment and influence factors of the host country and marketing countries.So its characters are variability ,risk and complexity .Definition shows foreign marketing is a International market marketing ,actually it is a kind of aggressive marketing activity,it do not passively bear the influence of international marketing changes on their enterprising basis。In China it Increase gradually concerning International marketing mode and strategy research.For example , international marketing strategy new development of Tuyongshi economic globalization times ,which put forward international marketing strategy research conclusion by analysing deeply the relationship and competition pattern between marketing market ;Dingjianyong come up with the research about the cultural differences of international marketing strategy, it is through the analysis of the cultural differences of marketing strategies at home and abroad ,he offer a proposal about that Chinese enterprises should make marketing strategy more localization;Chen Wei innovate and integrate International marketing channels in the new economy environment, through analysing the contemporary knowledge and information technology in the new economic environment conditions, Traditional international marketing is face to a series of challenges,accordingly he put forward innovation suggestions concerning marketing channel change; The theory of Wuhansong's development and innovation about international marketing strategy, In the background of economic globalization, it explains the marketing development, innovation and integration mode, he reached a conclusion ,which is in order to adapt the general trend of international marketing in the new economic era, marketing needs to constantly change strategy and mode; In 2009, During the Chinese market marketing innovation and development meeting,Liusiwei and Yanguoxiang simply analysed today's Chinese marketing, Content is very rich , there are research topics, research formula and research evolution about Chinese market marketing,In the reform and open policy 30 years ,the rapid development of the national economy,and marketing concept from being introduced to be recognized, until now get localization and diversity , besides ,he looks forward to the development trend of the future;the theory of International Conference on Economics, Social Science, Arts, Education and Management Engineering (ESSAEME 2015) © 2015. The authors Published by Atlantis Press 511 Lihongwei's Chinese enterprise internationalization management countermeasures, from the enterprise competitive ability to management system, personnel training and other aspects, he put forward Chinese enterprise's the management countermeasures into various links of international market competition. Today’s opportunities and challenges of foreign marketing Foreign marketing present situation and opportunity analysis International marketing has been given more and more attention, the main reason is the speed of globalization of the world economy development in the growing fast foreign marketing also appears in everyday life and affects our life, the development of the national economy can not be closed by isolated development mode.A country that does not participate in international trade and international investment will not have international marketing, but the consequences of the country's economic will slump, the national comprehensive strength and social development will decrease, successful international marketing can effectively enhance a country's capital attraction, accelerate economy development pace, raise domestic life quality, and improve the social environment. So the foreign marketing is the inevitable demand of the development of national economy. The international marketing has been more and more important, trade between countries deeply affect the development of the state, enterprises and individuals. The international investment grow significantly. In recent years the world's major foreign direct investment specific statistics are shown in the following table. Table 1 the direct aboard investment statistics of major parts of the world (Unit: million dollar) Areas Foreign direct investment Net Direct investment stock by 2010 foreign 2009 2011 Sum 5652899 6881131 31721059 Asia 4040759 4489046 22814597 Africa 143887 211199 1304212 Europe 335272 676019 1571031 Latin America 73279

Pattern and Strategy of Foreign Marketing under the Optimization of Economic Cost Based on Balance Function and Limit Function Assessment