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There is a serious gap in cross-border e-commerce personnel. In fact, there are many related international trade and e-commerce major in Chinese universities, but the college students who have been recruited can't finish the tasks from their enterprise as required. The training of university cannot be trusted by enterprises, which proves that there are problems in cross-border e-commerce education in universities. This paper analyzes the current situation and problems of cross-border talent training in Chinese universities. Put forward that the talents training of cross border e-commerce in Colleges and universities should start with training plan design, guided by "four principles", namely, stratified segmentation, interdisciplinary, cooperation of government enterprises in Colleges and Universities, and practice environment factorization, to design talent training plan to meet the needs of cross border electricity providers with multi-level and multi positions. Through the practice in the author’s university, it proved the effectiveness of the four principles of cross-border e-commerce talent cultivating program. 跨境电子商务人才培养的“四化原则”与实践

The "Four Principles" and Its Practice of Talent Cultivating in Cross-Border E-commerce