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There has never been as much interest in business models as there is today. A good business model is very important not only for a company but also for an educational institution. Based on the literatures review and the analyses of the education industry condition in China, this paper proposed a new business model just for online educational institution. In addition, two cases of China’s top 2 private educational institutions were analyzed to explain and prove the effectiveness of the new model. Finally, four possible trends of business model for online education were discussed for further research.

Review on Business Models of Online Education in China’s Private Educational Institutions