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This article, by adopting two indicators based on evaluation index system named U.S. News And World Report in the "financial position" and "the proportion of alumni donations" and selecting two universities empirical study, finds that there is a linear correlation between U.S. total funds amount for university funds and university rankings; the difference of the university funds source structure has led to the different university rankings. Keywords-funds source structure; U.S. university rankings; university rankings index system I. PUTTING FORWARD THE INTERRELATED PROBLEMS The United States has the most advanced system of higher education in the world. And how does it work? Funds is one of the important factors which is affecting the normal operation of each university. According to the nature of the university, American universities can be divided into public universities and private universities. Whatever, its funds source structure consists of financial allocation by the government and non-government fiscal expenditure composition, and the main difference is the proportion of funds allocated. However, since 2008 in U.S., the financial crisis, a large number of enterprises and banks failed, seriously affected the government taxes as the main source of fiscal revenue and the private financing to donate as the main source of non-fiscal revenues, which affected the use of funds for universities. This paper mainly studied the decades before and after the financial crisis, the change of the U.S. university funds source structure impacts on university rankings, and the study is aim to design for the modern university management and future development of reference. II. OVERVIEW OF THE UNIVERSITY RANKINGS INDEX SYSTEM American University rankings is based on professional assessment indicators, which contains teachers colleges and universities, situation of students, funds and other aspects of the comprehensive assessment index system, issued by the agency's assessment. Different indicators system, the influence of university rankings is different. There are different forms and different nature of the professional rating agencies in U.S., and each has its own evaluation criteria and evaluation system. Carnegie Classification of Institutions of Higher Education in the 1970s by the Clark Kerr under the leadership of the Carnegie Commission on Higher Education Development, was originally developed as a research tool, used at the foundation's report for the first time in 1971, and officially announced in 19731. After several amendments, formed a tight classification system of higher education, and finally in 2005 launched the latest version of the multi-dimensional classification. As the basic standards of higher education, Carnegie Classification of Institutions of Higher Education impacts on constituting of assessment index system of higher education, such as the U.S. News and World Report. University presidents are often concerned about the results of the Carnegie classification, used to assess and identify with their school's academic position, to study and compare the differences among other competitors2.Highlighted below US News and World Report. A. U.S. News and World Report The credibility of American news media has always been favored by the public. Its periodic release of "university ranking" is an effective channel for the public to spread university information. In 1983, US News and World Report(US.NWP) first introduced biennial ranking American undergraduate education institutions. Since 1987,it extended to postgraduate education evaluation and changed once a year. According to Carnegie Classification of Institutions of Higher Education, U.S.NWP described the nature of 1323 universities from two dimensions “National institutions and local institutions”, and finally, formed Evaluation Index System(Table 1).The agency for university rankings index system established by index weights were academic reputation (25%), student retention rates (20% -25%), teacher status (20%), students choose (15%), financial situation (10%), value added (5%) and alumni giving rate (5%). In the second indicators of each first indicator have a detailed explanation. Among them, the "financial condition" and “the proportion of alumni donations”, respectively, is in an index accounted for 10% and 5%. Visibly, the importance of funding for university rankings is obvious. Well, what is about 15% of the funding source constitute of? We need to further study the structure of the university funding source. This article will be based on the U.S.NWP released the latest university evaluation system, and use “the evaluation of the financial position” and “alumni donations proportion” of the four-year national universities to evaluate the structure of funds source impacting on the university rankings. The specific research hypothesises are, first, the International Conference on Education Reform and Modern Management (ERMM 2014) © 2014. The authors Published by Atlantis Press 172 amount of total investment in university funding for university rankings is influential, the more input, the more front rank; second, university funds source structure is influential on university rankings, and finding the extent of the impacting is obtained. TABLE 1 EVALUATION INDEX SYSTEM first grade indexes weight Second grade indexes Academic reputation 25% Only first indexes.(4 Point system) calculate the average score by headmaster, department officials, and admissions officials of the similar universities. Situation of students 15% marks(40%),class-ranking(35 %) in high school, acceptance rates(5%), results(10%) The situation of teachers 20% class-size(40%),teacher-salar y(35%),teaching degree(15%),the student-teacher ratio(5%),the proportion of full-time faculty(5%) Financial position 10% educational expenses(80%),other expenses(20%) Student retention 20%/25 % regional universities(25%), national universities(20%), graduates ratio(80%), freshman retention rate(20%) added value 5% The only used for national universities and national ARTS. The proportion of alumni donations 5% The only set an indicator of satisfaction with graduates of his alma mater. III. CASE STUDY A. University rankings With narrowed scope of research objectives, and the American University Rankings by U.S.NWP as basis, this study choose the financial crisis in 2008 as the reference period, and top 50 Research Universities in U.S., and choose one public university and one private university in them. After screening, we find, University of Wisconsin-Madison (UWM) and University of Southern California’s(USC) place fluctuations significantly in the past 10 years. The rankings of UWM are 38, 31, 34, 34, 34, 38, 35, 39, 45, 45 (2003-2012), USC are 43, 31, 30, 30, 27, 27, 27, 26, 23, 23(2003-2012).4 It shows that, the rankings of University of Wisconsin-Madison is unstable in the past 10 years, especially, after the financial crisis in 2008; the rankings of University of Southern California is rising. Therefore, the two universities were selected as research subjects for a typical case comparison, to demonstrate 10 years(2002-2011) of changes in the funds source structure. FIGURE I. TREND OF 10 YEARS’ TOTAL FINDINGS B. Relation between total investment and university

Case Studies of University Funds Source Structure Impact on University Rankings in U.S.