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In the face of the predicament that the western discourse system still dominates the world and the promotion experience of Chinese language and culture is insufficient, this paper points out that the “Going Global Strategy” of Chinese language and culture is the historical necessity and realistic choice for realizing cultural self-confidence in the context of the new era. It is necessary to make Chinese language an international or regional common language, to promote cultural exchanges as well as the mutual understanding of civilizations, and to build a community with shared future for humanity. Besides, it is vital to dig deep into the excellent tradition and the contemporary values of Chinese culture, to cultivate the communication subject, and to change the communication modes and strategies, thus promoting cultural communication through language communication, gradually enhancing China’s rights to speak on the international stage, and enhancing the country’s soft power. Keywords—cultural confidence; Chinese language and culture; “Going Global Strategy”; path selection

Vision, Challenge and Path: the “Going Global Strategy” of Chinese Language and Culture from the Perspective of Cultural Confidence