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With a series of measures to reduce cost and increase efficiency, the internal and external development environment of logistics enterprises in Xi’an have changed a lot. Under the current situation that economic entries into the new normal, the transformation, upgrading and innovation of logistics industry have been accelerated. Improving the competitiveness of small and medium-sized logistics enterprises has great significance to the long-term development of them. By analyzing the innovation environment changes which faced by the small and medium-sized logistics enterprises in Xi'an under the new normal, it investigates the development process of many small and medium-sized logistics enterprises established in Xi'an for more than ten years, and probes into the general innovation and evolution process of them, discusses three modes of innovation: mode innovation, cooperative innovation and independent innovation. And then, from the perspective of proximity, it puts forward some suggestions on the innovation path of small and medium-sized logistics enterprises in Xi'an, in order to provide reference for the longterm development of them. Keywords—small and medium-sized logistics enterprises; innovation evolution path; cooperative innovation; independent

Research on Innovation Strategy of Small and Medium-sized Logistics Enterprises in Xi’an Based on the Perspective of Proximity