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This article takes the "lifelong sports" thinking as the guidance, and takes the physical education curriculum reform of Hubei Business College as a typical case. Through the combination of qualitative and quantitative methods such as literature, interviews, questionnaires and mathematical statistics, it analyzed and studied the background of the integration of college sports and social sports and the existing problems, and also proposed suggestions and countermeasures. It has certain practical and guiding significance for promoting lifelong physical education and social sports development in colleges and universities. Keywords—lifelong sports; college sports; social sports; integration

Research on the Integration of College Sports and Social Sports from the Perspective of Lifelong Sports