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Researches show, social network has been a great help and promotion for the business establishment and operation. Based on returned rural migrant workers at X city, Sichuan Province, this article makes a questionnaire survey on 112 startup owners who are returned rural migrant workers, and Factor Analysis Method is used to research the roles of individual social network in the business startup and operation. The research results show, 6 factors among individual social networks including families relatives, clients, suppliers, banks, opponents and local authorities have played an important role in the business startup, of which, clients and suppliers have obvious effect in promoting the business operation. During the business establishment and operation, startup owners should make full use of three social resources including external workers, industrial institutions and local authorities. Keywords—social network; returned rural migrant workers; business startup; Sichuan province

Research on Influences of Individual Social Network on Startups of Returned Migrant Workers