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At present, innovation and entrepreneurship have been risen to the height of the national strategy. Under the background of national strategy deployment, marketing major as a highly practical major should actively promote the exploration and innovation in personnel training mode. This paper introduces the innovation and entrepreneurship education mode in universities in Taiwan, puts forward that we should cultivate innovative entrepreneurial marketing talents who adapt to the national strategy and regional economic development requirements and further analyzes the status quo of innovative entrepreneurial marketing personnel training to put forward the training path. Keywords—innovation and entrepreneurship; personnel training mechanism; marketing

Study on Cultivation Mechanism of Innovative Entrepreneurial Marketing Talents. Based on Experience of Universities in Taiwan