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The problem of consumer purchase decisionmaking has been of great interest of researchers. The traditional model of mathematics and statistics is a static process. However, consumer purchase decision-making includes many fields, which is a social process of complexity. So, this paper builds an agent-based model of consumer purchase decision-making. Moreover, an agent-based frame structure of the consumer’s purchasing behaviors considering quality of website is proposed. The frame structure is a motivation function that involves price of commodity, quality of commodity, and quality of web. In the future, the agentbased model need to be executed in the simulation platform and validated systematically. Keywords—agent-based modeling; consumer purchase decision; motivation function; quality of website omponent

Agent-based Modeling of Consumer Purchase Decision-making Process considering Quality of Web