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Social media is an important and upcoming topic in HR departments. Especially, the networking scope of the Social Networking Sites is the most predicting factor for effective recruitment, in particular for the target group orientation, which are younger generation and graduates. By using literature research method, there are 22 literature from 2007 to 2013 in this study, which include different countries’ findings among American, British, German and Irish companies to attract and recruit potential candidates with social media. In addition, this study tests that social media as an effective channel challenged the traditional recruitment methods at present, because it is beneficial to build employer brand, reduce recruiting cost and save recruiting time for companies, it is faster to gain the response from candidates, especially it provides more opportunities for smaller firms, and HR professionals might learn more information which were not on the list of curriculum vitae or application form, such as criminal behavior, illegal activities and ethical issues. Furthermore, social media is a significant approach to attract and recruit applicants, engage employees and retention staffs for companies.

Study on Social Media is an Effective Platform to Use When Recruiting