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In recent years, the Loyalty Program Partnerships has got a lot of achievement, but what kind of benefit can get from the alliance need in-depth research. It is a very important topic to company whether they should join the Loyalty Program Partnerships, when should they practice join the alliance. How to share the benefits of the alliance from which have been generated. This problem about alliance has become the current international frontier and hot. This paper focuses on the benefit of company get from alliance, the apparent earnings and latent earnings are analyzed indepth, the conclusion give suggestions to corporate alliance strategy.

Study on Profit of Participation Corporate in Loyalty Program Partnerships