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This study focuses on the three consecutive BBC crises that happened in 2012 and its use of crisis response strategies and image repair strategies in an attempt to repair the damage. As the media crises are rarely researched, so it is essential to understand the difference of media industry. Benoit’s (1995, 1997) image repair strategies works as the basic structure to analyze BBC’s image repair strategies. The lessons taken from the BBC crisis communication were the basis of the recommendations on how the media organization should conduct the crisis management plan.

Crisis management at the BBC in light of the Savile, Newsnight and MacAlpine allegations