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In the current international evaluation industry, the evaluation of enterprise value has developed rapidly and has been highly concerned by the governments and scholars of various countries. There are three basic valuation methods of enterprise value assessment, namely cost method, income method and market method. After development, a series of specific evaluation techniques have been derived. Among them, the most mature and scientific method is the income approach, and the most widely used model in the income approach is the Free Cash Flow of Firm (FCFF). The free cash flow method covers information comprehensively, which can objectively and comprehensively reflect the ability of enterprises to create value, and help enterprises to have a correct understanding of their market value. Based on the actual situation of Beixinyuan Software Co., Ltd., this paper describes in detail the use of free cash flow method to assess the enterprise value of Beixinyuan Software Co., Ltd. in order to judge the value of this company.

Enterprise Value Evaluation Based on FCFF Model - A Case Analysis of Beixinyuan Company