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Inbound tourism market is an important part of the tourism market, the analysis on inbound tourism market is conducive to improve the competitiveness of tourism destination. Based on the relevant statistical data of 2001-2012 in Yichang inbound tourism market, the paper analyzes the changes of Yichang inbound foreign tourist market, reveals the overseas tourists’ destination preference degree of Yichang . According to the analysis result, it puts forward different countermeasures to the different tourist source, aims to maintain the vitality market for Yichang city.

Analyses on the Preference Scale of Inbound Tourist Market in Yi Chang City