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With the continuous rapid development of Chinese economy over these years, people’s living standard and quality are improving. A gradual increase in labor income has led to the drastic change in the concept of consumption, which has also stimulated the diverse changes of consumer needs. In such an economic situation, how to meet the diversified consumer needs of members to a large extent has become a shared concern among enterprises, and the solution to this problem will also open a new door to our economic development. The nationwide implementation of “Two-child Policy” promotes the development of maternity-baby-children development, how to improve the market share in this context of changing economic situation becomes a more critical concern. This thesis mainly reveals the APP development of Haiziwang Kid Products (China), its major problems and the workable measures for these problems.

Analysis of the Operation of Maternity-Baby-Children E-commerce Platforms - A Case Study of Haiziwang APP