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In the new situation, China’s tourism enterprises are faced with many unprecedented development opportunities and challenges. As an important branch of the tourism industry, travelling to colleges and universities has huge development potential and has already become one of the new highlights of China’s tourism industry. For a local featured college – Jindezhen Ceramic University, to introduce travel to colleges and universities into local tourism has become another fine line of the ceramic cultural tourism line. In terms of research design, knowledge is truly combined with targeted economy, education and tourism with distinctive local characteristics and academic characteristics.

A Study on the Feasibility of Travelling to Colleges and Universities in Jindezhen ---Taking Jingdezhen Ceramic University as an Example