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Agricultural industrialization leading enterprises make use of capital, technology and talent advantages, driving the development of farmers, specialization, standardization, scale, intensive production. It is not only the important subject of modern agricultural system, but also the key to realize agricultural industrialization. As a form of industrial organization, the purpose of leading enterprises is to pursue profit maximization. Many leading enterprises involved in livestock production, processing and sales and other related business. This paper analyzes the agricultural industrialization leading enterprises in the importance of livestock product brand building and the main problems, from establishing animal products brand consciousness, pay attention to brand name and design, strengthening the brand marketing, etc, put forward the corresponding countermeasures, and finally put forward leading enterprises livestock product brand building several key problems needing attention.

Study on Brand Construction of Livestock Products of Leading Enterprises