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The development of cultural industry is an important symbol of the development of a province and a city, but also an important embodiment of its cohesion and creativity.In view of the present situation of Hebei Province, this paper emphatically analyzes the strengths (S)of county in hebei province characteristic culture , weaknesses (W) and the opportunities (O) and threats (T), Deepening people's understanding of the development of cultural resources. It also puts forward some measures to solve the problems of the development of county characteristic culture industry in Hebei province. At the same time, it also provides a reference for other areas with rich cultural resources, but the development is not perfect. Keywords-Hebei province; County; Characteristic culture industry; SWOT analysis SiMaqian's historical records, such a word, "county and county, the county set and the world, county government, a world without treatment,” which is sufficient to illustrate the importance of the county.The county cultural industry is an important manifestation of the overall cohesion and creativity of the county. The development of county characteristic culture industry in Hebei province is in the initial stage, and the experience of each aspect is slightly less. In addition, at present, the domestic research on this aspect is relatively deficient.County in hebei province in recent years, the characteristics of cultural industry in the process of exploration development, has made a series of achievements, the formation of a cultural tourism, special arts and crafts in driving the creative production and cultural goods manufacturing, cultural celebrity, characteristic performances and other models,and has realized the supply of cultural and economic benefits [1] .However, compared with some developed provinces, Hebei province is still in the primary stage of the characteristics culture of the county, has not become a pillar, the market development is not perfect, the people's attention is not high, the government policy is relatively slow, the talent is also relatively scarce, lack of cultural development of creative design, and so on, these are seriously restricting the development of county characteristic culture industry in Hebei province.Based on the research of the county cultural industry in Hebei Province, the paper analyzes the strengths, weaknesses, opportunities and challenges of province by using SWOT analysis method. On this basis, the paper is based on the development of county characteristic culture industry in Hebei province to identify and formulate strategic planning. I. THE CURRENT SITUATION OF THE DEVELOPMENT OF COUNTY CHARACTERISTIC CULTURE INDUSTRY IN HEBEI

The Development Strategy of County Characteristic Culture Industry in Hebei Province Based on SWOT Analysis