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Customers for products and services is an important factor in restricting consumer purchase behavior, and developing and nurturing customer ability to predominate and control is a prerequisite for customers to buy the products, as well as capture points of corporate marketing points and resources to accessing core customer. Based on the theoretical derivation of the customer's ability to predominate and control, we analyze the nature of the customer's control, and define the concept of the customer ability to predominate and control, while describes its basic connotation and denotation scientifically, eventually forming the conceptual model of the customer's ability to predominate and control. KeywordsCustomer Ability to Predominate and Control; Nature; concept; connotation; conceptual model

The Conceptual Model of Customer Ability to Predominate and Control: Based the Analysis Framework of Situated Cognition and Learning Theory