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As an important part of the construction of spiritual civilization, the education management of college students is related to the cultivation and shaping of the world outlook, outlook on life and values. With the emergence and popularization of micro letters, the freedom of speech is deepened, and the management of the students in colleges and universities is facing unprecedented opportunities and challenges. Based on this background, this paper analyzes the opportunities and challenges faced by the WeChat in the application process of college students education management, and constructs the long-term mechanism of college students' education management, which is designed to provide useful information for personnel training and education in colleges and universities.

The Application of WeChat in a Long-term Mechanism Construction of College Students Education Management