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Enterprise marketing networks has evolved into complex marketing networks from chain of marketing channel. However, current enterprise marketing networks has studied more limited to game decision-making of the single channel between upstream and downstream members. To considering the marketing channels of enterprise marketing networks has complex competitive relationship, the article has build the enterprise network marketing value equilibrium model, and has studied the different marketing channels of static game decision-making and under asymmetric information and cost game decision making.The article has from an example to explain the model of economic significance.

Analysis on Value added Equilibrium of Enterprise Marketing Networks