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This paper will construct a competitiveness evaluation system for star hotels so as to analyze their competitiveness situation. Based on this, it suggests to adjust industrial structure from the perspective of industrial scale, profitability and reception capacity to expand the industry business; promote the group progress; strengthen hotel marketing, improve industrial efficiency as well as human resource management to provide suggestions to strengthen industrial reception capacity. Therefore, this paper is trying to improve the policy making and enhance competitiveness of the hotel industry.

Countermeasures to Improve the Competitiveness of Star Hotels in Jilin