English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools annual

Global: Zendy Free Plan

Global: Zendy Tools monthly

Global: Zendy Plus monthly

Value co-creation(VC) is gradually becoming a hot research topic because of its commercial significance. In order to study the happening mechanism of value co-creation be haviors(VCBs), this paper presents a mechanism path from information seeking strategies(ISSs) to VCBs in virtual brand community on the basis of literature review. This paper identifies sense of virtua l community (SOVC) as an intermediate variable, defines four types of ISSs as a front variable of SOVC, and introducts personal innovativeness(PI) as a regulating variable.And our analysis show that different ISSs will significantly affect the level of SOVC, SOVC will significantly influence VCBs,and this process also will be affected by PI. This article provides a groundbreaking breakthrough point for the research about happening mechanism of VC.

Mechanism Analysis about how Information Seeking Strategies Affect Value Co-creation in Virtual Brand Community