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In order to achieve the strategic goal of beautiful China, implement the concept of green development, promote high-quality development, and build a strong ecological barrier in the upper reaches of the Yangtze River, it is necessary and urgent for Chongqing to speed up the cultivation of green consumption concept system. There are many factors affecting the cultivation of Chongqing's green consumption concept, such as the lack of firmly established green consumption consciousness, the imperfect development of green education, the lack of government norms and guidance, and the incomplete green consumption culture atmosphere. It is suggested that the concept of green consumption in Chongqing should be fostered from five aspects: strengthening cultural self-confidence, strengthening green education, perfecting environmental education legislation and law enforcement, strengthening enterprise green culture construction, strengthening media publicity.

The Cultivation Path of Chongqing's Green Consumption Concept with High Quality