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Guidance and Counseling Program in Primary Schools is a component of the education system. Guidance and counseling personnel are supervising teachers whose positions are also the same as other subject teachers. In the field of elementary schools implementing guidance and counseling is classroom teachers. The principle of guidance and counseling is to serve all students meaning that it does not only serve children who are facing problems or who are in need of help. STP or Segmenting, Targeting, and Positioning are strategic steps taken in marketing or marketing activities. Positioning is a differentiation created by guidance and counseling teachers or Class Teachers in approaching mentoring to students. Positioning by the teacher is done so that the teacher's image is formed like the student's expectations. Keywords— counseling guidance, segmenting, targeting,

STP Strategy on Guidance and Counseling Services Students in Elementary School