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Tourist satisfaction, as a key factor affecting the competitiveness of tourist attractions, has important research significance. This paper takes the Dadonghai tourist attraction as the research object, analyzes the collected data by using IPA analysis method and obtains the four aspects of tourist satisfaction index data of design layout, environment and supporting facilities, personnel services and tourism products and catering of Dadonghai tourist attraction and give evaluation and improvement suggestions from these four aspects

Tourists satisfaction analysis of Sanya Dadonghai Tourist Attraction- Based on IPA Method