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In modern conditions the regional market of higher education services is characterized by a growing influence of general specifics of offer and demand. This trend prevails despite the social importance of this market for regional and national development, and the reduced funding for higher education. The paper outlines the specifics of demand for higher education services and for labour in the regional Volgograd market. Taking into account the revealed features will provide higher education institutions with the possibility to adapt their strategies to the changing marketing environment thus ensuring efficient sustainable development of the regional market and the region as a whole.

proceedings of the international scientific conference "competitive, sustainable and secure development of the regional economy: response to global challenges" (cssdre 2018)

Demand-based problems of sustainable development of regional market of higher education services