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The paper is dedicated to the analysis of and some issues with the process of social media socialization in Russia, as exampled by VKontakte (vk.com), the most popular social networking site by the results of many social surveys. Attributes of the social media institutionalization are considered, as well as some issues in the process. Key words—Social networks, institutionalization of social networks, modern communications

Problems of Social Network Institutionalization in Modern Russia As Exemplified by Vkontakte Social Network