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Under declining efficiency of traditional types of advertising the issue of alternative technologies able to provoke the consumer’s interest is ever more urgent. The use of ARG technologies to promote various goods and services makes it possible to maintain the interest in already existing products or promote a new product or service on the market. By identifying the target audience, a potential developer of commercial ARG is able to understand the sales potential of this technology in Kemerovo region.

ARG Technology as a Method to Promote Goods and Services