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Web services (WS) are originally and typically SOAP (Simple Object Access Protocol) based. SOAP based web services offer a powerful architecture and communication protocol that allows model based marketing decisions support (MMDS) to be integrated, served and get discovered over the Internet. Lately REST (REpresentational State Transfer) has emerged as an alternative Web service design model that is less typed and in many aspects less "sophisticated" and therefore literally "restful" for decision support builders. RESTful MMDS web services are easier to implement by marketing scientists and more straightforward and "naturally, intuitively" discoverable by managers. This paper presents the differences between the two approaches and introduces a RESTful digital web service for market price forecasting using the GARCH financial model.

RESTful Digital Web Services for Market Price Forecasting with RAn Application on Equity Markets Using Garch Models