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The article, basing on the case study of London restaurant websites of different price range, deals thoroughly with such institutional features of British Restaurant online discourse as members, chronotope, purpose, values, strategies and tactics, material (subject areas). It briefly characterizes the variety of restaurant online discourse and gives some patterns of intertextuality usage in describing the concept of restaurant, interior, cuisine specialties. The authors note that British restaurant online discourse offers great opportunities for the use of Internet communication; it allows the emergence of trends that determine the main vectors of the global restaurant online discourse development. Particular attention is paid to the description of typical discursive formulas used in standard situations of communication. The article proposes a classification of institutional discursive formulas, which includes informative (containing factual information), informative and preventive (containing factual information and warnings) and informative and presentational (containing factual and evaluative information) clichéd statements. The authors conclude that British restaurant online discourse is an institutional phenomenon characterized by a special mass media chronotope, by the presence of hypertext space, by the creolization of texts, and by the stable set of discursive formulas corresponding to standard institutional communication situations. The article contributes to the development of discoursology and the theory of institutional types of discourse. Keywords—text, discourse, British restaurant online discourse; institutional discourse, typology, genre and discursive characteristics

Institutional, genre and discursive characteristics of British restaurant online discourse